Designers aren’t purely focused on aesthetics — their role encompasses broader business aspects and technology, while carefully evaluating those by estimating the return on investment for each solution. In short, designers ensure that the end value of the specific solution, or product as a whole, brings gains to the client’s business as expected and a significant return against the initial investment.

At intive, our designers maintain this awareness by developing across three core areas: business, technology, and user-centric design practices. For each vertical, they keep ROI in mind, taking care to estimate and realize the impact of UX on the client’s budget, goals, and wider technical framework.

Different companies are experts in their specific verticals, but if we think of business as a tree, the digital transformation of companies comes from a design branch that connects to the main trunk. Designers are therefore the tree surgeons who know what design stages to prioritize, when to do so, and how to lay the strongest roots to grow the tree.

Yes, designers make seamless, attractive virtual experiences. Still, they also have deep knowledge about how clients and end users psychologically and behaviorally respond to a journey, as well as how to lay the path toward greater business success. Here’s how designers estimate the impact of UX and ultimately ROI.